![]() ![]() In Pakistan, poultry production is one of the most dynamic and well organised sectors contributing 26.8%, 5.76% and 1.26% respectively to total meat production, agricultural sector and overall GDP. The most important reason for this growth was a vibrant domestic market, due to which poultry meat consumption increased more than 4% per year ( Sadiq, 2004). As a result, during the early 1970s, the sector saw 20–30% growth per annum, and continued to grow at a rate of 10–15% in the 1980s. The Government considered the poultry production chain to be a crucial part of the food processing industry and gave special incentives to this sector, and hence the poultry sector was declared free of sales and income tax as well as exempt from import duties for a number of years ( Sadiq, 2004). ![]() The early growth of this sector was the result of the promotional policies from the Government and the persistency of the poultry farming community. Commercial poultry farming started in Pakistan in the early 1960s and showed rapid growth over the decades. In Pakistan the poultry sector is playing an important role in bridging the gap between the supply and demand for protein. ![]() It will also guide poultry experts and policy makers for developing strategic planning for further growth of the industry. This article may serve as the basic source of information on Pakistan’s poultry industry achievements. This review is an effort to encompass the history of the overall growth of the poultry industry in Pakistan, its present status (2012 statistics) and future directions and challenges. The data available in this regard are scattered and lack reliability. Despite its important role in the country’s economy, not a single scientific study is available on its evolutionary history. During its evolution the industry enjoyed promotional policies of the Government, but has faced several challenges such as disease outbreaks and retail price fluctuations. Commercial poultry production in Pakistan started in the 1960’s and has been providing a significant portion of daily proteins to the Pakistani population ever since. The poultry sector is an important and vibrant segment of agriculture in Pakistan with a significant contribution to the national GDP (1.3%). ![]()
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